Tuesday, January 11, 2011

Product Placement #1: Liberty Mediterranee Yogurt

Honestly, I don't get paid for this.

I was just enjoying a few spoonfuls of Liberty Méditerranée yogurt this evening—enjoying in this case involved leaning against my kitchen counters with my eyes rolled back in my head in absolute ecstasy—and I thought, hey, this is why I decided to start a blog about food, to share some of my discoveries, be it recipes, resources, restaurants, or even just stuff you can buy off the shelves.

Liberty yogurt is one of those amazing discoveries. If you can just ignore the little sign on the container that says "8% m.f." (aka, about the same amount of fat as cereal cream), you can enjoy little bursts of heaven with every mouthful.

My first experience with the Méditerranée line was several years ago in Vancouver. I couldn't resist picking up 'plum and walnut' flavoured yogurt, in spite of the high fat content. It became a permanent line item on my shopping list. Then I moved home to Saskatoon, and seriously mourned the loss of one of my favourite dairy products (the other being cave-aged Gruyere). Then it appeared at the Steep Hill Food Co-op. Then I saw it at Dad's Organic Market. I was so excited! Now, I can find it any number of places, including Safeway and Souleio Foods.

With flavours like lemon, hazelnut, mocha, peach and passionfruit, wild blackberry and our family favourite, coconut, I can't imagine ever wanting another yogurt again. Yes, it's very high in fat. But I have a theory on that--the more you enjoy a food item, the more wholesome and healthy it is for you, fat or no fat, because that feeling of well-being is an unrecognized factor in diet and nutrition that merits further research. That's my story and I'm sticking to it.

P.S. After a concerted effort on the part of my friends and family, involving several requests that they carry cave-aged Gruyere, I'm happy to say that my other favourite dairy product is now a fairly permanent fixture on the shelves of the Bulk Cheese Warehouse—and an excellent seller. If you haven't tried it yet, you should. You can thank me later.

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